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06957_Field_TCUM T522.txt
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1996-04-10
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806b
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15 lines
experience since TV that explains the paradox of the upsurge of
Time and Newsweek and similar magazines. These magazines
present the news in a compressed mosaic form that is a real
parallel to the ad world. Mosaic news is neither narrative, nor
point of view, nor explanation, nor comment. It is a corporate
image in depth of the community in action and invites maximal
participation in the social process.
Ads seem to work on the very advanced principle that a
small pellet or pattern in a noisy, redundant barrage of
repetition will gradually assert itself. Ads push the principle of
noise all the way to the plateau of persuasion. They are quite in
accord with the procedures of brain-washing. This depth
principle of onslaught on the unconscious may be the reason
why.